There is also a calendar for go-to-market launches and an integrated calendar to use across groups. The calendar templates included here are tailored to functional groups in marketing - events, content, social media, and communications. What are the most common marketing calendars? Do not feel like you have to include everything - find what works for your team and your marketing goals. Be sure to balance the level of detail needed with the effort it takes to maintain the calendar. There are many ways to customize these details. Status: Include status labels (e.g., "not started," "in progress," and "scheduled") that make it easy to spot progress. case studies.Ĭhannel: Tag deliverables by marketing channel (e.g., social media, email, website, search engine marketing). the product marketing team or for blog posts vs. For example, use different labels for the content team vs. Type: Specify deliverables by team or format. Start and end dates: Include internal start and end dates for work as well as a go-live date. Persona: Help your team understand the target customer for each marketing activity.
Goal: Provide a shorthand way to show the broader goal or initiative that the work serves.Ĭampaign: Include the campaign or launch that the deliverable is part of. Time frame : Daily, weekly, monthly, yearly - designate a timeline view that matches the level of detail that you need. Some of these core building blocks are also included in the templates below. Let's look at some elements that make a calendar usable and actionable. Of course, if you do not include the right information - or include too many details - calendars become unwieldy too. Provide visibility to other teams about what is happening and whenĪ marketing calendar filled with activities that are not driven by an overall strategy will be ineffectual. Visualize upcoming due dates and activitiesĭefine what team members are responsible forĪrrange deliverables in a logical order to support key initiatives And marketers work cross-functionally with most teams in the organization - the product team for product launches, the sales team for training material, the customer support team for documentation, and so forth. What should be included in a marketing calendar?ĭates matter when there are a lot of moving parts. These are ideal for dynamic marketing teams that want to link planned work to strategy and need to collaborate across other teams, such as product management. A purpose-built tool like Aha! gives you a collaborative, drag-and-drop calendar that can be filtered by activity type, assignee, and more. Larger teams typically need a more robust solution. If you are part of a small marketing team, these templates may be enough to help you stay on schedule. The Excel templates in this guide give you a blueprint for creating a shared calendar - each template is tailored to a different marketing function. It is even more powerful when you can customize to label with colors, tag with key details, and add images to designate activities by type and team. A well-organized calendar allows you to zero in on important details for each marketing activity and also see the big picture. You need a shared marketing calendar that makes it easy to navigate dependencies and adjust dates when needed.
And if teammates are working from their own project lists, details can get out of sync quickly. Keeping track of everything in motion can be all-consuming.
You also field ad-hoc requests from the entire organization. There are date-driven efforts, such as launching advertising campaigns, publishing new content, and posting to social media.
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